Our Story

At Reloaded, every piece begins with a story. We source unique vintage garments and accessories from Milan’s hidden corners and from destinations across the globe. These treasures are then meticulously reworked into one-of-a-kind works of art, each carrying its own history while reimagined for today.

Our reimagined creations serve as the inspiration for our ready-to-wear streetwear collections—hats, hoodies, T-shirts, underwear, and swimsuits—that combine artistry with everyday wearability.

From start to finish, we are committed to the most sustainable practices. We merge reclaimed pieces with new sustainable materials, uphold ethical Made in Italy craftsmanship, and embrace innovations in technology. Our mission is clear: to minimize waste, honor the past, and continuously refine our process for a more sustainable future.

We produce in small batches and our collections often sell out quickly. Message us to be notified when the next capsule becomes available.